More clarity; less stress 🥳
The Custom Instagram Strategy is a detailed, step-by-step plan personalized for your business, designed to help you grow your account, boost engagement, and drive sales.
It breaks down what to do, how to do it, and why it works—making it easy to take action with confidence.
Is this you?
→ You see Instagram as a powerful tool to grow your business, but you’re unsure where to start and don’t really know what an Instagram strategy looks like.
→ You’ve been posting but are struggling to get followers, build an audience that engages with your content, and make sales.
→ You’ve been following some advice you’ve come across, but you’re still unsure about the steps you really need to take.
Here’s how the Custom Instagram Strategy can help:
You’ll get a ready-to-follow plan to…
✅ Grow your account with the right followers (your ideal audience).
✅ Build a community of people who love your content and actually engage with it.
✅ Turn followers into customers without being salesy (with the right strategy, your profile and content will naturally lead to more sales).
And all of this through organic strategies (no paid ads needed!)
What’s included in the…
Custom Instagram Strategy:
1. STRATEGY DOCUMENT:
🟣 The Starting Point
Learn the basic considerations for using Instagram for your business.
— The business approach to Instagram
— The strategy
— The Instagram algorithm
🟣 Profile Optimization
Learn how to optimize your profile to turn visitors into followers and paying customers more easily.
— Suggestions for your username, name, and category
— A bio optimized for your business (ready to copy-paste)
— Call-to-Action (CTA) and link suggestions
— Highlight suggestions (includes details on what to include under each Highlight)
— Pinned Posts suggestions (includes clear instructions for creating the suggested pinned posts)
P.S. All suggestions are specific to your business.
🟣 Content Strategy
Learn how to create content for reach, engagement, and sales.
— Content strategy goals
— Defining content pillars: I’ll create your content pillars and provide examples of the content you should create for each pillar so you have a clear direction to follow;
(Note: The content pillars are essentially the main themes/topics that serve as the foundation for a content strategy. They ensure that the content you create aligns with your goals and resonates with your ideal audience).
— Types of content you should create for growth, engagement, and sales
— Customer journey (from a cold audience to a hot audience ready to buy)
🟣 Content Creation
Learn how to create content that’s so good it stops the scroll, engages viewers, and inspires them to take action.
— How to use the content formats— Reels, Carousels, and Single Posts strategy
Basic considerations for each format; different types of Reels, Carousels, and Single Posts, with guidelines on how to use and create them properly for your business; mistakes to avoid
— How to create hooks that stop the scroll and get people engaged with your content, including examples specific to your business.
— How to write engaging captions
— How to create calls to action (CTAs) that actually drive engagement and sales, plus suggestions specific to your business.
🟣 Stories Strategy
Learn how to create Stories that help you connect with your audience and generate sales.
— Stories strategy goals
— How to create Stories that move your business forward (community and sales)
— Types of Stories you need to post to achieve your specific business goals.
🟣 Visibility Strategy
Learn how to increase discoverability and boost your overall visibility with engagement, hashtags, and collaboration strategies—all personalized for your business.
🟣 Analyzing Results
Learn how to analyze your results so you can know if you’re on the right track or if there are any adjustments you need to make and where.
— Growth analysis
— Audience analysis
— Sales conversion analysis
🟣 Instagram audit
I’ll audit your account and leave notes throughout the strategy, helping you see where you can improve. (And if you’re just starting out or haven’t created your page yet, no worries—I’ll give you feedback once you start posting).
2. SUPPORT:
🟣 1:1 Support
With your strategy in hand, you’re all set to get started.
And don’t worry—I’ve got your back! If you have any questions or need some feedback, just drop me a message on Instagram or send me an email. I’ll be here to help!
3. BONUS:
🟣 Visual Identity
Learn how to create a consistent visual identity that helps you stand out as a trusted expert.
— Color palette
— Fonts
— Photographic style
— Graphic elements
I’m interested! What’s the next step?
This strategy isn’t available for just anyone to purchase. First, I need to make sure it’s the right fit for your business, needs, and goals.
If you’re interested, tap here to apply:
If we are a good fit, here’s how it will work:
1️⃣ I’ll reach out to you via Instagram or email within a few hours;
2️⃣ I’ll send you the payment link;
3️⃣ Once you’ve completed the payment, I’ll send you a questionnaire with key questions about your business and goals. (I’ll send this within 1-2 business days)
It’s in this questionnaire that I’ll gather the information I need to start working on your strategy.
4️⃣ After you fill out the questionnaire, I’ll get started on your strategy;
5️⃣ Once I’m done, I’ll email you the strategy in PDF format.
Delivery time:
I only take on a limited number of clients each month!
I’m fully booked for May, but June spots are ✨ OPEN ✨—only 3 available.
Booking now secures your spot and guarantees you’ll get your strategy delivered in June.
How do I customize the strategy for your business?
I put a lot of effort into researching when I create strategies for my clients.
PLUS, before I get started on your strategy, I’ll send you a questionnaire with key questions about your business and goals.
This strategy will help you to…
✅ Learn how to use Instagram strategically and ditch the guesswork.
✅ Gain the visibility you need to grow.
✅ Grow a quality and engaged followers organically.
✅ Create content that resonates with your ideal audience.
✅ Build trust and credibility.
✅ Turn your followers into paying customers.
Investment:
Here’s a quick recap:
🥳 Instagram Strategy personalized for your business: A detailed, step-by-step plan to help you grow your followers, engage your audience, and drive sales. Comes as a PDF.
🥳 Profile audit: This is included with your strategy, providing insights on how to improve what you’re already doing.
🥳 Support: I’ll be available via email and Instagram to answer any questions you have about the strategy and provide feedback.
Get all of this for $750 USD
Frequently asked questions:
👉 I’m just starting out. Can I still purchase it?
The Custom Instagram Strategy is perfect for beginners who want to start off on the right foot.
👉 How will we stay in touch?
We’ll stay connected through Instagram and email. Calls are not included.
👉 How do I know if it’s the right fit for my business?
I work with various types of businesses:
Service providers
Product-based business owners
Digital offer businesses (like courses, ebooks, and masterclasses)
Educators, coaches, and mentors
Consultants
👉 Will you help with content creation?
I’ll provide the strategy, but you’ll handle the implementation. That said, I can give feedback on the content you’re posting to ensure you’re on the right track or identify any adjustments needed.
Contacts:
If you have any questions, please let me know!
Email: daniela@meanse.com
Instagram: @imdanielaqueiroz
© 2022-2025 Meanse Marketing Ltda | Daniela Queiroz