Purah Beauty Redesign

A Luxury Brand

The brand had to go from an old fashion brand to a premium modern brand.

Premium Finished

The packaging of the new branding uses a special technique to get a clear material contrast between the matte and the metallic. Hot Foil was not an option because of the scratches on the package because of the plastic. So it was used metallic OPP with serigraphic varnish on top.